Student Life Marketing intends to begin redesign/reorganization of the University Residences website in January 2020 and would like to implement recommendations as applicable. The website is currently not very user friendly, however, there are some things that work well. The information structure on the site needs to be reviewed to see what works, and what doesn’t. The department would like to analyze how users interact with the site, and how they would prefer to interact with it. What information do they look for most often, and how do they go about finding it? Do they give up in dissatisfaction?
We would like to see an analysis of:
• audience and its characteristics
• content on the site
• how content is presented
• card sort to determine the best organization of information
• suggestions for general improvement
Since the majority of the audience interacts with the site via mobile devices, we want to be sure that version of the site is included in the analysis. Our goal is to organize the information intuitively and improve user experience with a view to mobile first design.
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Hi Alisha,
We want to help you in delivering an exceptional user experience to Purdue’s current and incoming students that seek to find housing information on Purdue’s Residencies website. We created a pitch deck and pitch video that further explain how we can help serve Purdue’s Student Life Marketing achieve their goals.
Here is the Youtube link to the pitch video, https://youtu.be/juBwCRapImE.
Here is the Dropbox link to the pitch deck, https://www.dropbox.com/sh/debenrnx05xix83/AABuPC85_YBOvBCohpzj2BrJa?dl=0.
We are one of the teams from the CGT 411 Capstone class. We are made up of 3 UX designers and 1 developer. If you would like to work with us or want to learn more about us, please reach out.
Best,
Praxis Design
Megan Ledford, Kassandra Melkey, Paul Renner, Kevin McDonald